Ellen, Matthew, and Lynndie as Scapegoats and Poster Children

The media relies on shortcuts, as exemplified by the three readings for this week. Throughout these readings (which, it has to be said, I thoroughly enjoyed), various media outlets used the stories of Ellen Degeneres, Matthew Shepard, and Lynddie England to create scapegoats and poster children for various social problems. I will explore the roles scapegoats and poster children play in larger culture.

In their article, “The Politics of Negotiating Public Tragedy: Media Framing of the Matthew Shepard Murder,” Ott & Aoki view Matthew Shepard’s killers as scapegoats. While the Ott & Aoki article explicitly utilizes Kenneth Burke’s theory of scapegoating, Gronnvoll also sees Lynndie England, and to an extent, all of the women at Abu Ghraib, as scapegoats in their own right. England, and really all of the Abu Ghraib guards, were also scapegoated, allowing the American public to ignore pressing social issues—should there be a more strenuous screening process for prison guards? Does the military encourage the feminization of prisoners, and what does that mean for gender constructs? Scapegoating cleanses the public of any blame. Laramie, Wyoming did not have to confront its discriminatory attitudes, and the U.S. Army did not have to face its gender discrimination. Furthermore, the American government and larger public were able to avoid their larger prejudices. 

Scapegoating is infuriating, and it also appears in the film Boys Don’t Cry and helps articulate my biggest problem with the film. By making Brandon Teena’s killers visibly psychotic, the film absolves its audience and the larger public from any blame for Brandon’s death. The portrayal of Brandon Teena’s killers is comparable to the media framing of Matthew Shepard’s killers. Ott & Aoki wrote, “Hatred and homophobia… would come to be framed primarily as character flaws of the chief antagonists, rather than as wide-scale social prejudices that routinely result in violence toward gays and lesbians” (488). Our culture’s discomfort with gender ambiguity was not Brandon’s killer—these two violent, mentally unstable men were. Case closed. Furthermore, since the film clearly presents Brandon as an all-around great guy, the public is not disturbed by him nearly as much as they are disturbed by his killers. Once again, the American public does not have to examine its own beliefs and prejudices.

            In addition to scapegoating, all three articles deal with media-imposed poster children. By coming out at the same time as her fictional character, Ellen Degeneres became the poster child for lesbians. Dow notes that “she is, in fact, the ultimate user-friendly lesbian for television purposes,” and she still is, along with her gay male counterpart, Neil Patrick Harris (127). Matthew Shepard became the poster child for hate crimes against gay people, and Lynddie England “went on to become the poster child for bad behavior and a cautionary tale for thousands of women soldiers on active duty,” through the media’s portrayal of England as simultaneously aggressively over-sexed and submissive to authority figures (Gronnvoll, 375). Why does the media rely so heavily on poster children?

Scapegoats serve a clear narrative purpose—after their punishment, they restore social order. Poster children, however, are less functional and serve as testaments to the power of the media. They allow the media to generalize. Poster children simply allow the media to create shortcuts. They become archetypes for the cause or personality trait that they represent. In terms of narrative functionality, though, poster children add nothing other than a face to a cause. Ellen Degeneres makes lesbians look friendly and non-threatening. Matthew Shepard makes gay people look innocent and reminds the public that hate crimes can happen anywhere. Lynddie England makes female soldiers look oversexed and malicious. They have symbolic power more than narrative power; however, they can stir up intense emotions. Interestingly, poster children can only be created by the media, which need shortcuts to help show their viewers how to feel.

Scapegoats and poster children are both utilized regularly in pop culture. While scapegoats serve the narrative function of cleansing and restoring social order, poster children serve as shortcuts and symbols. Both can be used for manipulation or to shed light on social issues. It’s up to the media to choose wisely.